SDCC 2025 Recap: Hasbro’s Biggest Reveals – X-Men ’97, G.I. Joe Classified, Transformers x Hot Wheels, and Star Wars Black Series | By: David Gibbens

San Diego Comic-Con 2025 delivered a stacked lineup from Hasbro across all major lines — Marvel, Star Wars, Transformers, and G.I. Joe. From animated revivals to cross-brand collabs, collectors were hit with wave after wave of reveals, exclusives, and pre-order chaos. Here’s a full breakdown of the most talked-about drops, including some hidden gems you’ll want to track before they disappear.

Marvel Legends – X-Men ’97 Takes Center Stage

Hasbro leaned hard into the X-Men ’97 hype, revealing a full wave of figures featuring updated sculpts and animated styling. Standouts include:

• Logan, Jubilee, Morph, Sunspot, Emma Frost, and Cable

• Comic-style packaging and bright, retro color palettes

• Pre-orders went live during the con and are expected to ship this fall

Collectors praised the wave for blending nostalgia with fresh articulation and show accuracy.

Transformers x Hot Wheels – Unexpected & Awesome

Mattel and Hasbro’s ongoing crossover gave us SDCC exclusives like:

• Bone Shaker Prime and Twin Mill Soundwave, turning classic Hot Wheels cars into fully poseable Transformers

• Limited quantities dropped on July 26 through Pulse

These were sleeper hits — and sold out fast.

G.I. Joe Classified – Deep Cuts & Fan Favorites

The Classified Series expanded with new characters and troop-builder sets that scratched multiple collector itches:

• Sci-Fi, Mainframe, Wet-Suit, and Grim Viper

• Cobra Desert Scorpion with SKRP10N drone

• Steel Corps Sentry & Modular Defense Post (Hasbro Pulse exclusive)

As always, Hasbro brought army-builder energy and ARAH nostalgia to the booth.

Star Wars: The Black Series – Clone Wars, OT, and Disney+ Unite

The Black Series had something for every corner of the galaxy. Highlights included:

• Asajj Ventress (Bounty Hunter) – Her post-Sith look from The Clone Wars, with dual red lightsabers and a new helmet sculpt. A long-awaited update for fans of the EU and animation canon.

• Jango Fett – New sculpt, removable helmet, and blaster accessories

• The Stranger (Qimir) from The Acolyte

• Darth Vader & Luke Skywalker 2-pack from Empire Strikes Back

• Anakin Skywalker & Clone Captain Rex – A Pulse exclusive deluxe set

Qimir, in particular, generated major buzz as he's never made it to plastic form — making him one of SDCC’s most in-demand pre-orders.

Final Thoughts

Hasbro showed up strong across every fandom this year, but the Black Series and Marvel Legends waves arguably stole the spotlight. From long-requested characters like Ventress to modern reinventions like X-Men ’97, SDCC 2025 reminded us why this event still sets the tone for collectors the rest of the year.

Want to grab what you missed? We’re tracking restocks, late drops, and post-con listings — follow New Meta for updates and exclusive availability alerts.