The Gamerverse Wars: Why Collectors Are the Real Winners | By: David Gibbens

For years, fans of video game–inspired action figures had limited options. A handful of characters here and there, often lacking in accuracy or articulation, left collectors wishing for more. That all changed when SH Figuarts, Hasbro, Storm Collectibles, and Jada Toys stepped into the arena. What some fans call the Gamerverse Wars has sparked a creative arms race, pushing each company to refine its approach and deliver better figures than ever before.

Marvel vs. Capcom: Premium vs. Accessible

On the Marvel side, SH Figuarts and Hasbro have carved out their own visions of what collectors want. SH Figuarts leans into premium craftsmanship, with sharp sculpts, game-accurate detail, and articulation that makes dynamic fight poses come alive. Hasbro, meanwhile, has doubled down on accessibility — expanding rosters through its Marvel Legends line, improving sculpting and paint over the years, and giving collectors a wide variety of characters at a far more affordable price point.

Instead of clashing directly, the two lines have sharpened each other’s strengths. Figuarts has set the bar for premium standards, while Hasbro has proven that mass-market releases can still thrill hardcore fans. Collectors benefit by having both options — whether you want to build out a massive Marvel vs. Capcom display or showcase a few high-end pieces.

Street Fighter: Titans vs. Newcomers

The Street Fighter lines have turned into an equally fascinating duel. Storm Collectibles established itself as the premium home for fighting game fans, with oversized, muscular sculpts and an abundance of accessories — from alternate heads to wild effect parts. Their figures feel like deluxe display pieces built for seasoned collectors. Enter Jada Toys, the surprising new challenger, which has quickly gained momentum with affordable, highly articulated figures that capture the energy of the franchise without breaking the bank.

Storm continues to serve the diehards who want massive figures with presence, while Jada has opened the door for new collectors to join in. The result? A hobby space where you can have both — a centerpiece Ryu from Storm and a full playable roster from Jada — depending on your budget and collecting style.

Competition Makes Everyone Better

What makes the Gamerverse wars so exciting is that competition has elevated every company involved. SH Figuarts has tightened its game on accuracy and posing. Hasbro has expanded its offerings and improved sculpt quality to stay competitive. Storm keeps delivering fan-favorite fighters with deluxe builds, while Jada pushes boundaries on what a $25 figure can achieve. Each brand fills its own niche, meaning collectors aren’t stuck with a single version of their favorite characters.

Collectors Are the Real Winners

In the end, the Gamerverse wars don’t have a single victor. Instead, the rivalry ensures that fans win across the board. Whether you prefer premium imports, mass-market variety, oversized display pieces, or affordable entry points, the choices have never been better. For Marvel vs. Capcom and Street Fighter fans alike, this is a golden age of collecting — where your shelves can showcase both high-end works of art and budget-friendly fighters ready for battle.

At New Meta, we celebrate that spirit of choice. From Hasbro to SH Figuarts, Storm to Jada, our mission is to connect collectors with the figures that mean the most to them. Because when companies push each other to be better, the entire community thrives.