What If Hasbro Let Go of Marvel Legends? Here’s Who Should Take Over! | By: David Gibbens

For years, Hasbro has been the undisputed home of Marvel Legends—delivering collectors an ever-expanding, highly articulated roster of comic book and cinematic heroes. But let’s play a little “what if?” What if Hasbro decided to hang up the cape and pass the torch? Who would be worthy of picking it up?

Option 1: McFarlane Toys

Pros:

• Known for sculpt detail and bold design choices.

• Impressive work on DC Multiverse and Spawn figures.

• Larger figure scale makes characters feel imposing on display.

Cons:

• Limited articulation compared to Marvel Legends.

• Todd McFarlane’s design philosophy sometimes prioritizes aesthetics over playability.

• Inconsistent female figure design and reuse of limited body molds.

Option 2: Mattel

Pros:

• Proven track record with WWE and Masters of the Universe Origins.

• Solid distribution and retail partnerships.

• Good articulation systems and accessories with their premium lines.

Cons:

• Historically hasn’t held a major Marvel figure license.

• Tends to focus on mass-market over collector-grade detail.

• Could struggle to balance comic and MCU styling preferences.

My Pick: Jada Toys

While they’re not the first name people toss around in these conversations, Jada Toys has quietly become the dark horse contender. Their Mega Man line nails the stylized, nostalgia-fueled aesthetic, and their Street Fighter figures are arguably the most exciting thing happening in fighting game collectibles right now.

Why Jada?

• Articulation and sculpt: A perfect balance of poseability and personality.

• Pricing: Highly competitive without sacrificing quality.

• Fan-first approach: They listen to feedback and iterate fast.

• Momentum: They’re on the rise and hungry to innovate.

If Hasbro ever steps back from Marvel Legends, Jada Toys has the passion, execution, and creative chops to honor the legacy—and maybe even level it up.