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After a few rocky years of overproduced peg-warmers and fan frustration, McFarlane Toys has come out swinging in 2025 with what might be their most exciting year in a decade. Collectors have taken notice—and so has the rest of the industry. From Shelf-Sitters to Sell-Outs In recent years, McFarlane flooded shelves with too many variants, obscure characters, and sometimes questionable articulation choices. The result? A brand that started to feel out of touch with its own fanbase. But 2025 has flipped the script. McFarlane has tightened its release strategy, putting the spotlight back on core characters, modern sculpts, and much more collector-savvy decisions. The DC Multiverse line is at the forefront of this shift. With figures tied to upcoming movies, classic comic storylines, and long-requested characters finally getting the spotlight, it’s a wave of smart, exciting releases. A Clearer Vision—and Fans Are Responding This year’s lineup feels focused and fan-first. Rather than flooding the market, McFarlane has leaned into curated drops, stronger sculpts, and bold accessories. The results are speaking for themselves—figures are selling out fast, online buzz is high, and collector communities are once again buzzing with anticipation instead of criticism. Whether it’s the return of deep-cut fan-favorites or a revitalized approach to figure articulation and paint apps, it’s clear: McFarlane is listening. A Studio Reinvented Todd McFarlane’s brand feels refreshed, recalibrated, and reinvigorated. The 2025 releases showcase a studio that’s taken feedback seriously and realigned with what made them great in the first place—killer character design, comic-book flair, and figures that actually move the way fans want them to. If the rest of 2025 looks anything like the first few months, McFarlane Toys isn’t just back—they might be leading the pack.